Spending money "for the green of it"

Since the cost of gas returned to a reasonable amount, America's obsession with saving money on fuel has been redirected. The drop in gas prices came just in time for the holidays, and probably saved retailers' bottom line from oblivion. Now that the country is focused on "the economy" and "unemployment level", the gas station has returned to being just one more stop on the commute home from a long day at work. But there is something new at the pump........ Shell is advertising a "gunk-cleaner" grade that costs about 50 cents more per gallon - Probably not a marketable product in the summer of 08, but a good investment? Which is better? A hybrid or expensive fossil fuel? Hybrids and fuel-efficient car sales remain strong (see comments about hybrid auto makers), and a clean engine runs more efficiently, so my hunch is, preventing the gunk build might save gas. But how do we know that the so-called "Shell V-power" is worth the investment? Does the benefit out-weigh the cost? Why would spending more green on what is ultimately a finite resource really make sense? It remains to be seen if a high priced premium fuel can survive the current economic "crisis". I might like to see some evidence that the gas saves money in the long-run. In the mean time, I'll stick to my own method of saving; cruising at 60 mph on a freeway that has a 65 mph speed limit. I make my choice, and others are free to make their's - for now (see more on the freedom to choose your speed). As my 7th grade teacher said: " Pay your money - take your choice" .

If you can afford it, fill up with the most expensive gasoline out there, just "for the green of it".

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