Sunday, July 6, 2008

Car magnets, bumper stickers, decals inform others

Driving to work in Atlanta is like people-watching at the mall. The variety is astounding. I never get tired of admiring the uniqueness of individuals. Some people express their personality with the car they drive; others, by the way they decorate their car. Any given commute is going to have a sample set that is somewhat limited in variety: Mine includes folks who work near the center of the city on weekdays, and who don't have to arrive before 8:00 in the morning. Traveling from the suburbs, it is a reasonable assumption that most of my commute companions live outside the urban hub, and that they are not independently wealthy. Beyond these generalizations, I have also noted the following from the stickers, decals and magnets my fellow traffic troopers place on their backside:

  • Republicans out-number democrats 3 to 2, based on "W" decals.
  • These folks have kids who make good grades, play sports and go to college.
  • Most people attended a college or university and are proud of that fact.
  • Many people are proud to be American and support our troops.

Why would these educated, family-oriented, patriotic people be among the "most likely to display Road-Rage"? In a recent article from the Washington Post, some research is described that is un-flattering to my fellow commuters.By SHANKAR VEDANTAM Washington Post Published on: 06/17/08 The article quotes a social psychologist from Colorado State University, whose research suggests that drivers of cars with bumper stickers, magnets, window decals, and personalized license plates are more likely to express frustration when someone cuts in front of them or is slow to respond to a changed traffic light. In a paper published in the Journal of Applied Social Psychology, William Szlemko notes that the more bumper stickers etc. on a car, the more likely that driver is to honk, tailgate and demonstrate aggressive "communication" when they disagree with an other's driving techniques. Szlemko further noted that it does not matter whether the messages on the stickers are about peace and love — "Visualize World Peace" — or angry and in your face — "My Kid Beat Up Your Honor Student." In my opinion, these conclusions are preliminary at best, and should be further validated with larger sample sets, including drivers from different regions of the country, different times of the day, and by more than one research source. My skepticism of Mr. Szlemko's published results is based on my personal research of the driving habits of a reformed aggressive driver. While driving slower to save fuel, I am more likely to provoke road-rage than demonstrate it. In order to reduce the impact that my driving style may have on other's, my car magnet is designed to warn and inform. A little information often helps to calm the quick-tempered, and I believe that saving money on gas also relieves stress. My message is non-confrontational, non-political and non-judgemental. Sort of like-"Smile! and the world smiles with you." If you share my faith in the citizen commuter, spread the message! As a HAPPY SPEEDER proclaim:

Slowing down a little...Saves a Lot!

all rights reserved

No comments: